In an increasingly fractured and profit-driven communication environment, influencers鈥攚hose progenitors once seemed to have the authenticity that traditional media lacked鈥攁re now ubiquitous in our primary sources of information, entertainment, and consumer goods. Here, PUP Speaks speaker and author of The Influencer Industry, Emily Hund, shines a light on how the rise of this industry has dramatically altered that way popular culture is produced, marketed, and consumed.
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Emily Hund is a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania鈥檚 Annenberg School for Communication and a consultant to industry, academic, and government groups. Her work has appeared in leading publications such as the New York Times, the Atlantic, and the Guardian.