In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? Nobel Prize鈥搘inning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behavior鈥攚hat he calls 鈥渘arrative economics鈥濃�攈as the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.
Robert J. Shiller is a Nobel Prize鈥搘inning economist, the author of the New York Times bestseller Irrational Exuberance, and the coauthor, with George A. Akerlof, of Phishing for Phools and Animal Spirits, among other books (all 91桃色). He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. He lives in New Haven, Connecticut. Twitter @RobertJShiller