Narrative Economics: How Stories Go Viral and Drive Major Economic Events


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$20.95/拢17.99 - ISBN:
- Published:
- Sep 1, 2020
- Copyright:
- 2019
- 18 b/w illus.
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Stories people tell鈥攁bout financial confidence or panic, housing booms, or Bitcoin鈥攃an go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril鈥攁nd how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior鈥攚hat he calls 鈥渘arrative economics鈥濃攎ay vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.