History

The Bon March茅: Bourgeois Culture and the Department Store, 1869-1920

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ISBN:
Published:
Oct 6, 2020
Copyright:
1994
Illus:
37 illus.
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In this comprehensive social history of the Bon March茅, the Parisian department store that was the largest in the world before 1914, Michael Miller explores the bourgeois identities, ambitions, and anxieties that the new emporia so vividly dramatized. Through an original interpretation of paternalism, public images, and family-firm relationships, he shows how this new business enterprise succeeded in reconciling traditional values with the coming of an age of mass consumption and bureaucracy.