Advertising and a Democratic Press

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Price:
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ISBN:
Published:
Jul 14, 2014
1994
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In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly 鈥渙bjective鈥 information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

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