In one lifetime, GDP, or Gross Domestic Product, has ballooned from a narrow economic tool into a global article of faith. As The Little Big Number demonstrates, this spells trouble. While economies and cultures measure their performance by it, GDP only measures output. It ignores central facts such as quality, costs, or purpose. Sustainability and quality of life are overlooked. Losses don’t count. The world can no longer afford GDP rule—GDP ignores real development. Dirk Philipsen demonstrates how the history of GDP reveals unique opportunities to fashion smarter goals and measures. The Little Big Number explores a possible roadmap for a future that advances quality of life rather than indiscriminate growth.
"[Philipsen] is not the first to question the utility of GDP estimates, but he may be the most exasperated. His comprehensive history. . . compares GDP to any number of villains in order to make tangible the number's many flaws. . . . He is keyed into how a culture that once burgeoned can implode, and he is anxious about ours."—Katy Lederer, New Yorker
"Comprehensive and readable. . . . Philipsen is motivated by a profound dissatisfaction with the dominance of growth in the national economic agenda, and with the way in which GDP. . . has become a goal rather than simply a measuring tool. . . . [I]n the end the policies he advocates may indeed prevail, and our fixation on growth in GDP as the sole indicator of human happiness may at last be laid to rest."—David Throsby, Times Literary Supplement
"[The Little Big Number] takes the anti-GDP case even further. . . . Philipsen argues that not only is GDP a flawed statistic in need of replacing—but the whole notion of open-ended economic growth needs to go, too."—Kevin Hartnett, Boston Globe
"Some efforts are already underway, most notably the ‘Beyond GDP' initiative by the European Commission, but much remains to be done. Philipsen's book is a clarion call."—Seeking Alpha
"[Philipsen's] call for a dialogue about setting new goals—sustainability, equity, democratic accountability, and economic viability—should command our attention. . . . It won't be easy. But Philipsen is surely right that no task is more important."—Glenn C. Altschuler, Huffington Post
"Dirk Philipsen's The Little Big Number, couldn't have come at a better time."—Douglas Beal, Huffington Post
"[A] provocative and insightful book. . . . The book stands on its own as a piece of economic history, but also serves as an important call for social change."—Alex Mitchell, Consumption Markets & Culture
"This book nicely summarizes the many critiques of GDP. Philipsen's knowledge of economic theory, statistics, econometric accounting, and history is impressive."—Stephen Macekura, American Historical Review
"Its cautionary story of the creation of GNP accounting is eye-opening, and well told. The list of ways that GDP could be improved, even as a measure of production . . . all provoke thought. The book easily could be used as a directory of research criticizing GDP."—Donald Frey, EH.Net
"GDP is not just a number but is code for a set of economic values and principles that we're not supposed to question. Philipsen breaks that taboo by critically assessing the origins and impacts of our overreliance on this flawed metric. Anyone who wants to understand our economy's weaknesses—and how to make them better—needs to read this book."—Annie Leonard, author of The Story of Stuffand executive director of Greenpeace USA
"Philipsen brilliantly exposes the skeleton hiding in the economist's closet—the dangerously misleading talisman of GDP. He uncovers the extraordinary story of how good intentions morphed into the monstrous misconception of public progress and economic value that reigns over politics and public opinion. If society fails to heed Philipsen's message about developing new ways to measure economic gain and loss, the sustainable future is not going to be possible."—William Greider, author of The Soul of Capitalism
"The Little Big Number makes the case that GDP has become counterproductive and we need better goals and measures of progress. An excellent and timely book."—Robert Costanza, Australian National University
"Philipsen presents a well-researched, persuasively written book on what is wrong with the economic system we live in and live by. Showing that the GDP measure binds all the different fallacies of our economic world together, he offers a call to action on what we need to change now."—Floris Heukelom, Radboud University
"The Little Big Number demonstrates that the reigning measure of economic policymaking worldwide is not only inadequate but perverse in its impact on any possibility for sane social and economic discourse. This impressive and lively book will become the authoritative text for critiquing GDP."—Thad Williamson, University of Richmond
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