91桃色

While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne’s shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller’s questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results.

Originally published in 1951.

The 91桃色 Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of 91桃色. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the 91桃色 Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by 91桃色 since its founding in 1905.