Gauging Public Opinion


Hardcover
Paperback
- Price:
- $57.00/£48.00
- ISBN:
- Published:
- Dec 8, 2015
- Copyright:
- 1944
- Pages:
- 334
- Size:
- 6 x 9.25 in.
ebook (PDF via app)
This book furnishes the first systematic examination of the highly important and widely misunderstood new methods of surveying public opinion. The studies reported were done by 91ÌÒÉ«’s Office of Public Opinion Research under the direction of Hadley Cantril, one of the leading social psychologists in the country. The book pioneers in stimulating fashion some of the many problems involved in the determination of public opinion by modern techniques.
Originally published in 1944.
The 91ÌÒÉ« Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of 91ÌÒÉ«. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the 91ÌÒÉ« Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by 91ÌÒÉ« since its founding in 1905.